The Final “Link in the Dairy Chain” is the all-important Consumer.
For West Country Milk, ultimately this can mean children at school, patients in hospital, people in the workplace, somebody visiting their local coffee shop or simply a retail purchase from a local convenience store.
At times, the food industry can be guilty of providing mixed messages which ultimately can be confusing to the consumer.
Dairy can be included in this with milk often blamed for various health issues with perhaps lactose intolerance being the most commonly cited cause.
Studies are generally quite inconclusive and whilst some people may have an intolerance to dairy, in Western Europe at least, this seems most likely to be restricted to a very small minority with a strong genetic tolerance to dairy evident across the population.
What we do know for sure is that dairy products can be found in every household in the UK. This gives the dairy industry one of the highest degrees of market penetration of any consumer product and makes dairy foods extremely important to the health and wellbeing of the nation.
- 98% of people regularly eat or drink dairy products (2011 - 99%).
- 93% of people regularly consume fresh milk (2011 – 95%).
- 90% of people regularly consume cheese (2011 – 94%).
(Source: 2012 telephone survey for The Dairy Council and DairyCo)
Milk offers many health benefits associated with the high levels of vitamins and minerals present. Please download our information packs for more details on the benefits of drinking milk.